{"id":9792,"date":"2026-02-10T20:01:50","date_gmt":"2026-02-10T20:01:50","guid":{"rendered":"https:\/\/fihr.ro\/?p=9792"},"modified":"2026-01-20T20:05:06","modified_gmt":"2026-01-20T20:05:06","slug":"9792-2","status":"publish","type":"post","link":"https:\/\/fihr.ro\/en\/9792-2\/","title":{"rendered":"AI Optimization in Hospitality Webinar"},"content":{"rendered":"<p class=\"x_MsoNormal\"><b>How do hotel products end up in responses from LLM-type AI engines (ChatGPT, Gemini, etc.)<\/b><\/p>\n<p class=\"x_MsoNormal\"><span lang=\"IT\">Artificial intelligence is rapidly changing the way travelers search for information, evaluate options, and make booking decisions. Beyond SEO and PPC campaigns, a new layer of visibility is emerging:\u00a0<b>AIO \u2013 AI Optimization<\/b>.<\/span><\/p>\n<p class=\"x_MsoNormal\"><span lang=\"IT\">\u00a0<\/span>During this webinar organized by FIHR in partnership with Serol Hospitality on <strong>February 10 from 3:30 p.m.<\/strong>, we will address:<\/p>\n<ul type=\"disc\">\n<li class=\"x_MsoNormal\"><span lang=\"PT-BR\">What is AIO and how does it work in today&#039;s digital ecosystem?<\/span><\/li>\n<li class=\"x_MsoNormal\"><span lang=\"IT\">Where does AI get its information from and how does it interpret it?<\/span><\/li>\n<li class=\"x_MsoNormal\"><span lang=\"IT\">what signals matter to AI when recommending a property<\/span><\/li>\n<li class=\"x_MsoNormal\"><span lang=\"PT-BR\">how AIO complements existing SEO and PPC strategies<\/span><\/li>\n<li class=\"x_MsoNormal\">what concrete adjustments can hotels and guesthouses make to stay relevant<\/li>\n<\/ul>\n<p class=\"x_MsoNormal\">The webinar provides a clear and applied perspective on how AI is impacting digital visibility in the hospitality industry.<\/p>\n<p>Registrations to <a href=\"mailto:office@fihr.ro\">office@fihr.ro<\/a><\/p>\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\"aligncenter size-large wp-image-9793\" src=\"https:\/\/fihr.ro\/wp-content\/uploads\/2026\/01\/AIO-in-Hospitality-Webinar-Online-1024x722.png\" alt=\"\" width=\"1024\" height=\"722\" srcset=\"https:\/\/fihr.ro\/wp-content\/uploads\/2026\/01\/AIO-in-Hospitality-Webinar-Online-1024x722.png 1024w, https:\/\/fihr.ro\/wp-content\/uploads\/2026\/01\/AIO-in-Hospitality-Webinar-Online-300x212.png 300w, https:\/\/fihr.ro\/wp-content\/uploads\/2026\/01\/AIO-in-Hospitality-Webinar-Online-768x541.png 768w, https:\/\/fihr.ro\/wp-content\/uploads\/2026\/01\/AIO-in-Hospitality-Webinar-Online-1536x1083.png 1536w, https:\/\/fihr.ro\/wp-content\/uploads\/2026\/01\/AIO-in-Hospitality-Webinar-Online-18x12.png 18w, https:\/\/fihr.ro\/wp-content\/uploads\/2026\/01\/AIO-in-Hospitality-Webinar-Online.png 2000w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/p>","protected":false},"excerpt":{"rendered":"<p>Cum ajung produsele hoteliere \u00een r\u0103spunsurile din motoarele AI de tip LLM (ChatGPT, Gemini etc.) Inteligen\u021ba artificial\u0103 schimb\u0103 rapid modul \u00een care turi\u0219tii caut\u0103 informa\u021bii, evalueaz\u0103 op\u021biuni \u0219i iau decizii de rezervare. Dincolo de SEO \u0219i campaniile PPC, apare un nou strat de vizibilitate:\u00a0AIO \u2013 AI Optimization. \u00a0\u00cen cadrul acestui webinar organizat de FIHR in [&hellip;]<\/p>\n","protected":false},"author":8,"featured_media":9793,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_eb_attr":"","footnotes":"","_wpscp_schedule_draft_date":"","_wpscp_schedule_republish_date":"","_wpscppro_advance_schedule":false,"_wpscppro_advance_schedule_date":"","_wpscppro_dont_share_socialmedia":null,"_wpscppro_custom_social_share_image":0,"_facebook_share_type":"default","_twitter_share_type":"default","_linkedin_share_type":"default","_pinterest_share_type":"default","_linkedin_share_type_page":"","_instagram_share_type":"default","_medium_share_type":"default","_threads_share_type":"","_google_business_share_type":"","_selected_social_profile":[],"_wpsp_enable_custom_social_template":false,"_wpsp_social_scheduling":{"enabled":false,"datetime":null,"platforms":[],"status":"template_only","dateOption":"today","timeOption":"now","customDays":"","customHours":"","customDate":"","customTime":"","schedulingType":"absolute"},"_wpsp_active_default_template":true},"categories":[1],"tags":[],"class_list":["post-9792","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-evenimente"],"acf":[],"_links":{"self":[{"href":"https:\/\/fihr.ro\/en\/wp-json\/wp\/v2\/posts\/9792","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/fihr.ro\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/fihr.ro\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/fihr.ro\/en\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/fihr.ro\/en\/wp-json\/wp\/v2\/comments?post=9792"}],"version-history":[{"count":2,"href":"https:\/\/fihr.ro\/en\/wp-json\/wp\/v2\/posts\/9792\/revisions"}],"predecessor-version":[{"id":9795,"href":"https:\/\/fihr.ro\/en\/wp-json\/wp\/v2\/posts\/9792\/revisions\/9795"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/fihr.ro\/en\/wp-json\/wp\/v2\/media\/9793"}],"wp:attachment":[{"href":"https:\/\/fihr.ro\/en\/wp-json\/wp\/v2\/media?parent=9792"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/fihr.ro\/en\/wp-json\/wp\/v2\/categories?post=9792"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/fihr.ro\/en\/wp-json\/wp\/v2\/tags?post=9792"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}