How do hotel products end up in responses from LLM-type AI engines (ChatGPT, Gemini, etc.)
Artificial intelligence is rapidly changing the way travelers search for information, evaluate options, and make booking decisions. Beyond SEO and PPC campaigns, a new layer of visibility is emerging: AIO – AI Optimization.
During this webinar organized by FIHR in partnership with Serol Hospitality on February 10 from 3:30 p.m., we will address:
- What is AIO and how does it work in today's digital ecosystem?
- Where does AI get its information from and how does it interpret it?
- what signals matter to AI when recommending a property
- how AIO complements existing SEO and PPC strategies
- what concrete adjustments can hotels and guesthouses make to stay relevant
The webinar provides a clear and applied perspective on how AI is impacting digital visibility in the hospitality industry.
Registrations to [email protected]
