FIHR supports the event organized by Horvath HTL Destination Management Masterclass Tuesday, March 31 starting at 09.30 at the Novotel hotel, Bucharest.
Cei interesati sunt invitati sa participe la un masterclass profesional de o zi despre managementul și marketing destinațiilor – conceput special pentru profesioniștii din turism care lucrează la nivel național, județean și municipal în România.
The event agenda includes:
- Destination management: roles, trends and vertical coordination
- Modele OMD din Europa și din lume – ce funcționează și ce nu funcționează
- Destination Marketing vs. Destination Management: The Critical Distinction and Challenges
- What a good destination strategy looks like and how to build it
- Marketing strategy: alignment, key elements and impact measurement
- Implementation: organizational design and governance
- Practical examples from Europe and abroad
The event schedule is:
09:30 – 10:00 Registration of participants
10:00 – 11:20 Fundamentals, strategy and implementation
11:20 – 11:40 Break
11:40 – 13:00 Fundamentals, strategy and implementation (continued)
13:00 – 14:00 Break
14:00 – 15:40 Case studies and examples
15:40 – 16:00 Coffee break
16:00 – 16:50 Implications for Romania
16:50 – 17:00 Conclusions
Registrations are made at: [email protected] limited to 40 places.
